Will brands reduce in-housing because of the virus crisis?
Advertisers taking marketing services away from agencies and bringing them in-house was a hot topic before the coronavirus crisis, but some analysts are asking if some brands will ease back on in-housing because of Covid-19.
Why this Facebook boycott is different
Facebook holds a commanding presence in the digital marketing space.
Read this before you restart your ad spend
"And that’s why brands need “a high degree of flexibility” when thinking about communicating with consumers."
Measuring creative effectiveness
The impact of creativity is measurable, our latest viewpoint states, but it requires techniques that allow for the fine tuning of assets and campaigns.
Facebook's refusal to crack down on Trump posts could move ad budgets elsewhere
Facebook founder Mark Zuckerberg has decided to let the president speak freely, but that neutral position...
What changes (and accelerates) in ad tech during a recession
The recession has accelerated a lot of what was already bound to happen and The Trade Desk restricting publishers from selling the same impression via the same ad tech vendor.
How should agencies respond to 'bullying' clients over payment terms?
Christian Polman shares his thoughts on the current situation agencies are encountering.
The radio value proposition // The future of media trading
The final listening figures for radio before the lockdown kicked in cements its reputation as a strong medium resilient to so many of the threats many people in the past expected would hammer it.
McDonald's moves China media planning from OMD to Publicis Groupe
McDonald’s China has appointed Publicis Groupe as its media planning partner in Mainland China.