‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

Findings from a new study commissioned by Ebiquity which aims to spotlight privacy shortcomings in the ad tech ecosystem.

December 2021

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

Inflation across media markets

November 2021

Global action required now to tackle the threat of climate misinformation and disinformation

Ebiquity is proud to be a member of Conscious Advertising Network and to support this initiative on climate misinformation

November 2021

Don't forget the golden rules of trust and effectiveness

Improving the effectiveness of advertising.

November 2021

What’s with all the media pitches? Clients want agencies to be ‘part of the fabric’

Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. So, what is it they actually want from a new school of planners and buyers?

April 2021

Proving the value of influencer marketing

As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.

March 2021

Hey Google! So, What’s Next for Ad Tech?

Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.

March 2021

Re-evaluating media for recovery

Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.

February 2021

WFA partner predictions for 2021

WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.

January 2021