Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Ruben Schreurs, Group Chief Product Officer, comments on Q4 2021 earnings of Google, Meta, and Amazon.

February 2022

Take A Deep Breath And Consider The Benefits Of Google’s Topics API

Our Group Chief Product Officer, Ruben Schreurs, highlights the potential benefits of Google's Topics API concept.

February 2022

Advertising in 2022: Time to Look Up

Here are some inconvenient truths stated as bluntly as possible in the hope that we might finally see some significant momentum behind the much-needed change in our industry.

January 2022

Can agencies pick up more business with a changed approach to procurement teams?

Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.

December 2021

‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

Findings from a new study commissioned by Ebiquity which aims to spotlight privacy shortcomings in the ad tech ecosystem.

December 2021

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

Inflation across media markets

November 2021

Global action required now to tackle the threat of climate misinformation and disinformation

Ebiquity is proud to be a member of Conscious Advertising Network and to support this initiative on climate misinformation

November 2021

Don't forget the golden rules of trust and effectiveness

Improving the effectiveness of advertising.

November 2021

What’s with all the media pitches? Clients want agencies to be ‘part of the fabric’

Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. So, what is it they actually want from a new school of planners and buyers?

April 2021