According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.
October 2020
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
August 2020
Nic Pietersma discusses the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.
TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday.
President Donald Trump confirmed Monday that he has given Microsoft the go-ahead to try to acquire popular social media app TikTok.
According to the latest Advertising Association/WARC Expenditure Report - UK adspend is expected to fall by -15.6% this year - a slight upgrade on earlier forecasts.
July 2020
We discussed with AdWeek when brands should return to Facebook advertising.
