Microsoft-TikTok deal could resurrect tech giant's digital advertising efforts
President Donald Trump confirmed Monday that he has given Microsoft the go-ahead to try to acquire popular social media app TikTok.
August 2020
AA/Warc: Industry analysis
According to the latest Advertising Association/WARC Expenditure Report - UK adspend is expected to fall by -15.6% this year - a slight upgrade on earlier forecasts.
July 2020
When should brands return to Facebook advertising?
We discussed with AdWeek when brands should return to Facebook advertising.
Big brands go direct to the consumer in a crisis
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes.
June 2020
Will brands reduce in-housing because of the virus crisis?
In-housing was a hot topic before the coronavirus crisis, but some analysts are asking if brands will ease back on in-housing because of Covid-19.
Why this Facebook boycott is different
Major brands have been joining the boycott every day, putting pressure on Facebook to root out hate speech and misinformation by average users and world leaders alike.
Read this before you restart your ad spend
A high degree of flexibility is needed when thinking about communicating with consumers who are now ready to shop after months of sheltering at home
Measuring creative effectiveness
The impact of creativity is measurable, our latest viewpoint states, but it requires techniques that allow for the fine tuning of assets and campaigns.
Facebook's refusal to crack down on Trump posts could move ad budgets elsewhere
Facebook's Mark Zuckerberg's position is causing some brands to pause and rethink their advertising spends on the platform.
