Made for advertising: Advertisers Are Still Funding Spammy Sites and Disinformation
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation
Clickbait sites rake in $115 million from advertisers
Advertisers are spending roughly a tenth of their budgets on clickbait sites, according to new report by Ebiquity
Inflation is forcing advertisers to make some tough choices
Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
Why the agency selection process is broken – and how to fix it
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
Advertisers throttled their third-party audience buys and started urging publishers to take more control over how they got someone’s consent for advertising.