Large-scale third-party addressability on the open web doesn’t work – Period
Our Group Chief Product Officer, Ruben Schreurs, discusses the IAB Europe’s Transparency & Consent Framework (TCF).
Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
Ruben Schreurs, Group Chief Product Officer, comments on Q4 2021 earnings of Google, Meta, and Amazon.
Take A Deep Breath And Consider The Benefits Of Google’s Topics API
Our Group Chief Product Officer, Ruben Schreurs, highlights the potential benefits of Google’s Topics API concept.
Advertising in 2022: Time to Look Up
Here are some inconvenient truths stated as bluntly as possible in the hope that we might finally see some significant momentum behind the much-needed change in our industry.
Procurement teams: Can agencies pick up more business with a changed approach?
Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR
Findings from a new study commissioned by Ebiquity which aims to spotlight privacy shortcomings in the ad tech ecosystem.