Today, Ebiquity announces the appointment of Jide Sobo into the newly created role of Director, Strategy & Innovation.

Jide brings a wealth of experience to Ebiquity as he progresses from his previous role as Director of Digital. He has worked in digital marketing for the last 15 years advising clients such as J&J, Danone, Kingfisher, Morrisons, Burger King, Tesco and partnering with mobile operators where he helped develop early mobile advertising propositions. Prior to Ebiquity, Jide was Head of Mobile for MEC.

On his appointment, Jide said: 

Clients are dealing with a myriad of challenges as a result of a quickly evolving media landscape and are turning to Ebiquity for independent analysis and advice. Ebiquity is in a unique position to help brands drive greater business impact through robust, independent, data-driven solutions. I’m excited to build on Ebiquity’s existing digital leadership to help clients solve marketing challenges at the frontier of change, such as search and ecommerce, influencer marketing, and voice.”

Ebiquity CSO Christian Polman said: 

We aim to continue offering the best independent advisory services available on the market and to grow our position as vital partners for progressive brands around the world. Jide has already driven significant impact with the successful launch of our market-leading digital benchmarking tool, Ebiquity Sync. Building on this success, and with a strong background in digital marketing innovation, Jide will have a big impact for our clients.”

Jide’s appointment received press coverage here.