Mediatel’s recent feature on ‘Building a more rigorous and responsible media agency’ demonstrates how media agencies must apply a more responsible and sustainable approach if they want to thrive.
The article goes on to highlight the more ‘responsible’ way to measure ROI from Ebiquity’s Andrew Challier and Dominic Mills;
‘Responsible ROI’ focuses on scalable profitability in the longer term, is underpinned by short- and long-term measurement, and optimises both for brand and business growth – apply just as much to the media agency model more broadly.
To read the article in full on Mediatel’s website, please click here.
First featured 11/12/2017