Campaign’s recent feature ‘Does blockchain offer a solution to media’s transparency problem?’ highlights how recent media agency and solution launches are advocating blockchain technology as the key to solving the lack of transparency in media buying.
Tim Hussain, Managing Principal – Tech, Ebiquity shares the danger of blockchain itself becoming a tech ‘black box’.
Advertisers who want this transparent view will need to invest time and resources in understanding blockchain, while avoiding the inevitable ‘specialists’ that will spring up to offer their services for additional fees.
To read the article in full on Campaign’s website, please click here.
First featured 21/02/2018.