In the Press: Homebase and Initiative split as struggling DIY retailer reviews media
Monday, December 10, 2018
Ebiquity’s Agency Selection & Management service has been featured in an article on Campaign.
Homebase decision to review its media account following a tumultuous three years placed Ebiquity, who’s now managing the pitch, in the position to help Homebase to identify and select the right agency partner.
Ebiquity’s Media practice provides the most comprehensive, end-to-end agency selection framework and process. The Viewpoint paper “The Art and Science of Agency Selection” can be found here.
To read the article in full on Campaign, click here.
First featured: 07/12/2018.