Ad News Australia takes the first look at phase 2 of ‘Payback Australia’, a study conducted by Ebiquity, which was commissioned by ThinkTV.
Ebiquity analysed 21 brands over three years across the four categories of finance, automotive, fast-moving consumer goods (FMCG) and e-commerce.
The latest findings showcased these sectors could increase their return on media investment by more than $1 billion by optimising their media spend towards the most efficient media channels.
To explore the results in more detail, please visit AdNews Australia website.
First featured: 04/07/2018
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