Tim Hussain, Head of Digital – UK, Ebiquity, has written a blog for More About Advertising on programmatic transparency.
Tim discusses the key features in Ebiquity’s new report ‘Seeing through the financial fog’, in association with the ANA, ACA, and AdFin, focusing in on the economics of the US programmatic market. Also drawing on media agency group Havas’ recent announcement of their Client Trading Solution, promising ‘full visibility of costs, investment outcomes, and ROI.’.
Tim goes on to recommend how advertisers should approach programmatic advertising, warning they “should be especially wary of vested interests, much as they would in the stock market”.
To read the article in full on More About Advertising’s website, please click here.
First featured on 31/05/2017.