The Institute of Practitioners in Advertising (IPA) has shortlisted Direct Line Groups ‘Pulp Fiction’ fixer campaign for an marketing effectiveness award. Sarah Shearman looks into three case studies that show effectiveness in advertising (including comment from Ebiquity Effectiveness Business Director, Nic Pietersma).

Data provided by Ebiquity through econometric modelling helps measure Direct Line’s campaign ROI and effectiveness.

To read article in full on the Financial Time’s website, please click here

First featured on November 1st, 2016