Digiday’s recent feature on ‘Same title, different job: The rise of the Chief Media Officer’ discusses how the Chief Media Officer role has evolved, moving from just orchestrating global media deals to building ad tech stacks, nurturing direct relationships with publishers and the lobbying for independent measurement.
Ebiquity’s Chief Strategy Officer, Nick Manning shares his view on this discussion;
More people from agencies are either looking or making the move client side. It’s a different type of role that likely has a lot more responsibility, given chief media officers are no longer only required to orchestrate [media deals]and coordinate them.
To read the article in full on Digiday’s website, please click here.
First featured 27/10/2017.