Campaign’s recent feature on ‘Sky calls £400m media review’, highlights how Sky has called its first UK media review in 13 years as part of an estimated £400m pitch across Britain, Ireland, Germany, Austria and Spain.
This is set to be the largest UK media review in advertising history.
Sky will be using a large contingent of consultants to advise on the review, one of which will be Ebiquity.
Ebiquity is the largest global player in the Media Pitch Management sector, with Sky as a new addition Ebiquity is quickly approaching 80 wins so far this year.
To read the article in full on Campaign’s website, please click here.
First featured on 19/10/2017.