The Drum’s recent feature ‘The case for advertisers to look again at newsbrands’ explores how centring established newsbrands as a vital part of the media mix can help reach guaranteed, desirable demographics, positively build brands, and ultimately boost ROI.
The article goes on to explore the results of the study by Ebiquity and Gain Theory, commissioned by Thinkbox, whereby it found that print is responsible for 18% of all advertising-generated profit. This was the second highest proportion out of eleven advertising mediums (after TV), at an average ad-generated profit ROI over three years of £2.43 per pound spent.
To read the article in full on The Drum’s website, please click here.
First featured 21/02/2018