Matt Girling, Head of Technology – Europe, Ebiquity|Tech has commented on Digiday’s recent feature ‘Trust but verify – Heineken plans to in-house ad verification’. The article explores how Heineken is moving ad-verification in-house, a shift in policy from previously relying on its agencies to police ads.
Matt Girling shares his view;
If an advertiser does contract directly with an ad-verification company, the operational day-to-day management can still sit with it’s agency or trading desk. For some advertisers this has proved the optimal solution delivering control back to the client while recognising the agency’s capability in its deployment in media buying.
To read the article in full, please click here.
First featured: 10/05/2018