In the Press: What the IPA Bellwether report means for brands
by Ebiquity Marketing
Wednesday, April 17, 2019
A view from Christian Polman, Chief Strategy Officer, on the recent IPA Bellwether report has been featured in The Drum.
In this article Christian comments on the main points of today’s IPA’s quarterly report for Q1 2019 and what this ultimately means for advertisers.
What this ultimately means for advertisers is that they need to be faster and better at business planning and forecasting. Brands need to factor in a broader set of metrics – including consumer confidence, employment, and changes to the taxation regime. These could vary significantly, depending on how (or if) Brexit is resolved.
To read the article in full on The Drum, please click here.
First featured on 17/04/2019