A view from Ebiquity’s Chief Strategy Officer, Nick Manning on ‘Why Facebook and Apple want to move into TV’ has been featured in Campaign Magazine.
Nick highlights that Apple and Facebook’s move towards the TV world is perhaps inevitable, and how television advertising is still the best way to advertise;
Television advertising is still the best way to advertise and we have plenty of evidence to prove it. With the added benefits of addressability and interactivity, with lots of data to improve targeting via programmatic delivery, we are now entering the next phase of the evolution of media, with TV at its centre.
To read the article in full on Campaigns website, please click here.
First featured 26/10/2017.