Re-Evaluating Media for Recovery: Understanding the true value of media for growing brands during challenging times
Re-Evaluating Media a report commissioned by Radiocentre aimed to identify the truth about media effectiveness for 10 different media types.
Mind the Gap – lifting the veil on cross-media measurement.
This video-focused cross media measurement report, Mind the Gap: A closer look at video advertising reach in the age of increasing media fragmentation, draws upon audience measurement data from AudienceProject and BARB, and looks at insight...
Ebiquity plc releases the Belgian edition of the “Re-evaluating Media” study
In 2019, the Belgian Association of Audio-Visual Media (VIA, formerly ABMA-BVAM) commissioned Ebiquity to repeat the UK study for the Belgian market, which was produced and realised in collaboration with Echo Research and UBA.
Brand Safety in the UK: Willing to risk it? A report on Brand Safety and advertiser preference
Ebiquity partnered with ad fraud and brand safety specialists zulu5 to assess brand safety in the UK digital advertising market.
Patchy preparation for GDPR shows U.S. businesses are unprepared for new legislation
Since the advent of the EU’s new General Data Protection Regulation (GDPR) in 2018, U.S. companies have taken few steps to protect consumer data.
Is TV approaching a tipping point for reach?
Our report – TV at the Tipping Point? Looking forward to 2022 – suggests that TV may no longer be the reliable route to reach it has been for so long.
Brand Safety research study in Germany, Austria, and Switzerland shows that “three in four of the top 100 advertisers ar...
Research study on brand safety, in collaboration with zulu5, showing that 76% of the top 100 advertisers in the DACH region - or Germany, Austria and Switzerland - run ads in non-brand safe environments.
Ebiquity analysis shows $45bn in global profit up for grabs for brands that optimise their advertising budgets
We at Ebiquity recently evidenced a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year.
Re-evaluating Media study shows TV and radio are strongest advertising media for brand-building in UK
A report was launched today that reveals radio, newspapers and magazines perform significantly better than they are perceived to for brand building campaigns.