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Mind the Gap – lifting the veil on cross-media measurement.
This video-focused cross media measurement report, Mind the Gap: A closer look at video advertising reach in the age of increasing media fragmentation, draws upon audience measurement data from AudienceProject and BARB, and looks at insight...
Ebiquity plc releases the Belgian edition of the “Re-evaluating Media” study
In 2019, the Belgian Association of Audio-Visual Media (VIA, formerly ABMA-BVAM) commissioned Ebiquity to repeat the UK study for the Belgian market, which was produced and realised in collaboration with Echo Research and UBA.
Brand Safety research study in Germany, Austria, and Switzerland shows that “three in four of the top 100 advertisers ar...
Research study on brand safety, in collaboration with zulu5, showing that 76% of the top 100 advertisers in the DACH region - or Germany, Austria and Switzerland - run ads in non-brand safe environments.
Ebiquity analysis shows $45bn in global profit up for grabs for brands that optimise their advertising budgets
We at Ebiquity recently evidenced a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year.