Download – How to do commercial planning with precision
Many FMCG brand owners spend as much on in-store and online promotions as they do on above-the-line advertising. Promotional budgets often run into the millions. The challenge for brand owners – and particularly those with multiple products...
Payback Australia Study – Final Industry Report
Final results of the Payback Australia study were presented at ThinkTV’s annual marketing forum, ReThinkTV on 14th September 2017. Results from newly examined E-commerce and Finance brands were combined with our FMCG and Automotive numbers ...
Innovative study into programmatic media ecosystem published
In partnership with the U.S. Association of National Advertisers (ANA), the Association of Canadian Advertisers (ACA), and AD/FIN, we launched a first-of-its-kind study into programmatic media buying in the U.S. marketplace.
Ebiquity Upfront Report – Data & Insights behind broadcast TV’s biggest week for Advertisers
To help advertisers navigate the rapidly changing ad-buying landscape, Ebiquity published its annual Upfront Point-of-View (POV) Guide.
WFA/Ebiquity Report: Online Advertising Effectiveness
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics.
Ebiquity launches ‘Demystifying Digital: A guide to better digital marketing’
Demystifying Digital Marketing: A Guide to Digital Marketing covers a dozen of the biggest challenges marketers face in digital today.
WFA / Ebiquity Report: Recommendations on global ad server management – suppliers, contracts, costs and functionality
ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency
CMOs are partner-swapping as their confidence in digital is tested