2021: Emerging perspectives in a post pandemic world
This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business.
The rise and rise of Influencer Marketing
Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change.
The Power of Context: An Ebiquity Guide to improving digital media performance
Digital promised increased efficiency, but marketing effectiveness has been steadily falling for almost a decade.
Deconstructing ROI - A new framework for driving marketing effectiveness in the age of media fragmentation
Comprehensive effectiveness programmes enable brands to establish which of the levers are holding you back and where the opportunities are across creative, cost, reach, attention, and engagement.
How retailers can return to profitability post-pandemic
Retailers need to follow a programme of continuous improvement, one that involves measurement, analysis, execution, and review to determine what works best for them.
The Ebiquity Guide to Virtual Pitching
There are lasting lessons from this recent experience that all players in the industry intend to take forward to 2021 and beyond.
Built to Last? Embedding Agility
By actively engaging and involving agency partners in decisions driven by agility, brands stand a much better chance of setting themselves up for success.
Influencer marketing: end-to-end management
The first step in getting influencer marketing right is to get influencer management right.