The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it's vital that advertisers invest in advanced TV with their eyes wide open and by asking the right qu...
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Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace.
This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business.
Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change.
Digital promised increased efficiency, but marketing effectiveness has been steadily falling for almost a decade.
Comprehensive effectiveness programmes enable brands to establish which of the levers are holding you back and where the opportunities are across creative, cost, reach, attention, and engagement.
Retailers need to follow a programme of continuous improvement, one that involves measurement, analysis, execution, and review to determine what works best for them.