2021: Emerging perspectives in a post pandemic world

Report December 2020
2021: Emerging perspectives in a post pandemic world

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2021: Emerging perspectives in a post pandemic world

Introduction

After the most turbulent and challenging of years, what does 2021 hold for companies and brands, for media and marketing? What have the marketing leaders responsible for the biggest brands learned from running operations, reframing strategies, and leading both teams and agency relationships under coronavirus and successive lockdowns? And what do they believe is required for recovery and a return to growth in 2021 and beyond?

This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business. 

We’ve supplemented our clients’ outlook for the months and years ahead with perspectives from Ebiquity’s own media and marketing experts – Nick Waters, Group CEO; Federica Bowman, CEO, FirmDecisions; Leela Nair, MD Asia Pacific; Arvind Sethumadhavan, MD South East Asia; Ruben Schreurs, Group Chief Product Officer; Janet Jones, MD Media - North America; Mike Campbell, Head of International Effectiveness; Nick Pugh, MD UK&I; Jim Mason, MD North America; Laetitia Zinetti, MD Continental Europe; Cormac Loughran, New Business & Marketing Director.

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Author
Ebiquity team

This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business.