Predictions for media and marketing in the year ahead
Following the challenges advertisers have faced supporting brands under Covid, they could be forgiven for hoping that 2022 would be simpler and more straightforward.
Yet because of the accelerating rate of innovation in both technology and available media platforms and formats, Ebiquity believes digital marketing will become more complex in the year ahead. According to the Law of Media: it will never be easier than it is today.
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