By actively engaging and involving agency partners in decisions driven by agility, brands stand a much better chance of setting themselves up for success.
August 2020
The first step in getting influencer marketing right is to get influencer management right.
June 2020
Brands that develop and support distinctive brand assets build memory structures that last longer and decay slower."
It’s impossible for marketers to know whether the links in the programmatic supply chain that serve their brand are adding value unless they understand the structure, purpose, and design of that chain.
May 2020
Brands are likely to need to hold their nerve for longer and dig deeper than in previous recessions.”
April 2020
The journey for building marketing budgets should now begin with overall business objectives.
November 2019
For many brands, customer journey management is now one of the most important lenses through which they can and should manage their marketing communications.
September 2019
CMOs need a structured framework to make sense of all the aspects of today’s complex and fragmented media landscape and to take advantage of the emerging opportunities available for brands.
May 2019
