By actively engaging and involving agency partners in decisions driven by agility, brands stand a much better chance of setting themselves up for success.
The first step in getting influencer marketing right is to get influencer management right.
Brands that develop
and support distinctive
brand assets build
that last longer and
It’s impossible for marketers to know whether the links in the programmatic supply chain that serve their brand are adding value unless they understand the structure, purpose, and design of that chain.
Brands are likely to need to hold their nerve for longer and dig deeper than in previous recessions.”
The journey for building marketing budgets should now begin with overall business objectives.
For many brands, customer journey management is now one of the most important lenses through which they can and should manage their marketing communications.
CMOs need a structured
framework to make sense
of all the aspects of today’s
complex and fragmented
media landscape and to
take advantage of the
available for brands.