How retailers can return to profitability post-pandemic
Well before COVID-19 hit during Q1 2020, bricks-and-mortar retailers already faced a broad array of challenges that together posed slow-burn but existential threats. Footfall has been steadily declining, as consumers continue to embrace eCommerce.
Online retail has made “going shopping” less enjoyable, more burdensome, and more expensive. It has also made prices – as well as margin and mark-ups – more transparent to consumers. The growing number of ghost malls in North America and struggling U.K. high streets are both bellwethers of where consumer purchasing behaviour is headed.
We have produced this paper to give retailers a four-point plan of how they can best return to profitability after coronavirus. Retail is the lifeblood of consumer economies, and we have already helped several retailers embrace one or more of these approaches.
What it covers
A four-point action plan of how retailers can best return to profitability after coronavirus:
- Break down silos between different functions, integrating data and analytics
- Identify the critical success factors underpinning business performance
- Get the balance right between short-term and long-term priorities
- Create a smarter strategy for opening and closing stores
Retailers need to follow a programme of continuous improvement, one that involves measurement, analysis, execution, and review to determine what works best for them.