Media Contract Guidance for Advertisers: Global Best Practice

Guide March 2022
Media Contract Guidance for Advertisers: Global Best Practice

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Media Contract Guidance for Advertisers: Global Best Practice

The goal of Media Contract Guidance for Advertisers: Global Best Practice is to ensure full transparency in return for fair remuneration, protect advertisers’ best interests and to encourage the widespread adoption of best practice.

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Author
David Brocklehurst

Chairman & Founder FirmDecisions

David, a qualified CPA accountant, founded FirmDecisions in 1997 and remained Global CEO until 2004 when the business was sold to the senior management. He started his career at Ogilvy & Mather Australia, as National FD before becoming a Partner at Luscombe & Partners, which sold to BBDO. David re-joined FirmDecisions as APAC MD in 2011.

Contracts between advertisers and their agency partners really matter. When set up right, they are the most effective risk management tool in any advertiser’s toolkit. They also offer protection and guidance for agencies.