Media Contract Guidance for Advertisers: Global Best Practice

Guide March 2022
Media Contract Guidance for Advertisers: Global Best Practice

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Media Contract Guidance for Advertisers: Global Best Practice

The goal of Media Contract Guidance for Advertisers: Global Best Practice is to ensure full transparency in return for fair remuneration, protect advertisers’ best interests and to encourage the widespread adoption of best practice.

Contracts between advertisers and their agency partners really matter. When set up right, they are the most effective risk management tool in any advertiser’s toolkit. They also offer protection and guidance for agencies.