Tackling Responsible Media

Guide July 2022
Tackling Responsible Media

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Key findings:

Over $115M in ad spend was identified to have been delivered on MFA inventory*, as classified by specialist firms Jounce Media and DeepSee. On average, brand advertisers spent 7.8% of their programmatic budget on MFA inventory; in the US this is 9.8%.

Over $1M of programmatic ad investments were delivered on websites that are classified by the Global Disinformation Index as ‘Worst Offender’ as a result of harmful disinformation content publication.

Within our Privacy & Data Protection analysis, we found that 32.2% of all 3PMC were fired prior to consent.