The Challenge of Attention
Report June 2021
The Challenge of Attention
Do you want to focus your ad spend on opportunities where you can reach engaged viewers who are actually in the room?
Advertisers are finding it increasingly challenging to capture and sustain consumer attention – a finite resource that brands should reflect must be won and not assumed.
This guide will uncover the answers to:
• What is attention?
• How do can we measure attention?
• Attention funnel
• Attention across media
• The cost of attention
• The value of attention
• How much attention is there in the world?
Explore our series of guides - of particular interest for advertisers looking to secure the optimal ROI from their marketing investments.
A new framework for driving marketing effectiveness in the age of media fragmentation
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