Fixing the leaky bucket: How to optimise value from programmatic media buying

by Jide Sobo, Director, Strategy & Innovation
Tuesday, May 19, 2020


In the session, our senior digital experts provided practical guidance on how to optimise value in programmatic media buying, including the key questions to ask to make programmatic work harder and smarter for you, ensuring it aligns with your business and marketing objectives. The webinar explored the three key areas where you need to focus your attention:

 Mapping the supply chain to follow the money  

 Managing relationships    

 Taking control and ownership of data