Ensure your marketing investments deliver maximum business impact

What we do

We use advanced analytics to help you maximise the business impact of your marketing investments. Whether pricing, promotions, creative, in-store retailing, or paid media, we help you understand how these contribute to sales and profit, and how to capitalise on their impact.  We also apply predictive analytics and machine learning to help you improve commercial forecasting and understand the real drivers of sales, be they advertising, competitor activity, or even changes in the weather. Welcome to the age of evidence-based marketing. 

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How we do it

Marketing Mix Modelling

Understand and optimise the impact of marketing spend of business performance

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Attribution

Understand the value of your key customer touchpoints and path to purchase

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Brand Equity Modelling

Understand the true value of long-term marketing investment

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Test & Learn

Measure incremental impact robustly

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Explore our other analytics services

Digital Analytics

Key People

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Mike Campbell

Head of International Effectiveness , London

Mike leads Ebiquity’s International Effectiveness Practice, helping brands to optimise marketing investments across multiple markets. He is based in our London office. Prior to joining Ebiquity, he spent 12 years as MD of Ninah Consulting’s London office and global head of its FMCG Centre of Excellence, working with Nestlé, Diageo, and General Mills.

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Nick Pugh

Managing Director, UK & Ireland, London

Nick is Ebiquity’s Managing Director UK & Ireland, based in our London office. Nick moved into the field of media and marketing consultancy nearly 20 years ago and has grown from entry level to now being responsible for overlooking our UK & Irish business. Prior to this role, Nick was head of our UK advanced analytics practice for five years. During this time, he helped build the team into being a leader in the industry. Additionally, during his career, Nick has delivered (and continues to do so) countless client engagements delivering optimised media and marketing investment strategies for global brand owners.