Gain deep competitive and consumer insights about advertising

What we do

We help you to develop more successful and impactful advertising strategies by bringing together spend data, creative executions, and insights from advertising campaigns around the world. Leveraging our award-winning Portfolio platform and our experienced research and insight teams, we capture, tag, organise, and analyse advertising from around the globe. This provides you with the visibility you need to understand and react to competitor activity.

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We do this because

We believe that advertising doesn’t happen in a vacuum. To plan and run the most effective campaigns, you need a clear and comprehensive understanding of what your competitors are doing: which creative executions, which markets, and at what frequency.

We believe that true understanding of a global campaign requires native-language, human analysts who can read, analyse, and tag ads using a single framework to categorise each creative execution to high, common standards.

We believe that, in a world where half or more of all ad spend is now online, true insight into competitor activity must cover all available media channels, offline and online.

How we do it

Our Intel practice offers the world’s most comprehensive and advanced service for monitoring and making sense of your market – both the location and the sector.

Our specialist consultancies are industry leading

Advertising Intelligence

Gain deep competitive and consumer insights about advertising

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Communications Insight

Custom analysis of brand activity to direct client’s marcomms strategies

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Ad Verification & Vouching

Independent verification that advertising appeared as intended

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Key People

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Morag Blazey

Managing Principal, Advertising Intelligence, London

Morag runs Ebiquity | Intel, our advertising intelligence division, based out of our global HQ in London. She has more than 20 years’ experience in advertising and media agencies, most recently leading PHD in the UK, and prior to that in buying and planning roles at both BBH and CDP.

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Aaron Rigby

Director of Ad Intel , Sydney

Aaron runs Ebiquity’s Ad Intel business in Australia, delivering competitive intelligence and insight to leading global and national advertisers. Before joining the Sydney office, he was a senior member of the insight team at Ebiquity in London, managing clients from the automotive, mobile, banking, and gaming sectors. He started his career as a planner at Ogilvy in Sydney.

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Sabine Schnell-Fjordside

Managing Director, Intel, Hamburg

Sabine Schnell-Fjordside joined Ebiquity Germany as MD of Marketing Intelligence in 2014. She has a background in consulting and analytics, holding senior roles with the Boston Consulting Group, Otto, and Nielsen. Her particular expertise is helping companies improve marketing and media operations.

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Michael Reynolds

Director of Advertising Intelligence, Chicago

Michael is the Director of Advertising Intelligence at Ebiquity - North America where he maintains relationships with key accounts and drives new business. Before joining Ebiquity, he was a marketing analyst at a higher education market research firm based in Chicago, working with global universities and MBA programs to optimise social media positioning.