Helping CMOs achieve higher media performance through best-in-class media management and transparency

What we do

We help leading marketers maximise the value of their media investments across all media types. 

We are the pioneers of media performance measurement. With more than 300 specialists in 14 markets, we have unmatched global media expertise. 

The world’s most extensive media cost database allows us to benchmark performance against competitors and peers with more precision and insight than anyone else. 

Being independent of the entire media transaction process allows us to provide unbiased advice, insights, and analysis. 

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We do this because

We believe that advertisers need expert advice and new solutions to navigate the increasingly-complex media and marketing ecosystem. 

We believe in the power of simple yet robust benchmarks to help improve your media performance. 

And we believe that in a market that is often compromised by conflicts of interest, you need independent expertise to secure and deliver the level of transparency you desire. 

How we do it 

Our Media practice operates in three, complementary service areas.

Business Areas


Select the right agency partners, and ensure you and your agency are set up to deliver your strategic objectives

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Drive transparency and efficiency in your media investments

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Validate and verify you receive the services you pay for, with the right level of transparency

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Case Studies

Our work supporting marketers to improve performance


How L’Oréal France identified the best media and search agencies for their needs

Jaguar Land Rover

How Jaguar Land Rover chose a new agency for the first time in 17 years


How Nestlé UK enhanced media investment across both TV and press


How Subway assessed the impact of social media spend against key competitors


How Sony Mobile integrated measurement across paid, earned, and owned social


How Britvic enhanced the knowledge and confidence of its marketing team to ask its agency the right questions


How Lesieur chose a Data Management Platform to drive higher ROI on media spend and demonstrate digital leadership

Key People

Federica Bowman profile photo

Chief Executive Officer, FirmDecisions, London

Federica is the CEO of FirmDecisions. Before her appointment she was Managing Director for FirmDecisions’ global digital services.

Laetitia Zinetti profile photo

Managing Director, Continental Europe, Paris

Laetitia is Managing Director of Continental Europe, and is responsible for overlooking Ebiquity’s European activities. She has more than 20 years’ experience planning and implementing media and marketing strategies, with senior roles client-side at both Qantas and Nissan. She is based in our Paris, France office.

Alan Rutherford profile photo

Senior Advisor, London

Alan has an extensive, 30-year career in media, advertising and marketing. He has worked both agency and client side, for Ogilvy & Mather and Unilever, and was Global CEO of Digitas for four years. He is based in the UK.

Dietmar Kruse profile photo

Global Client Partner, Hamburg

Dietmar Kruse has over 20 years experience in Marketing and Media in various executive positions. Prior to joining Ebiquity as CEO in Germany, he was founder of Billetts in 2008 and partner at Accenture for the period of 4 years, responsible for all Marketing- and Media operations in Germany, Austria and Switzerland.