Designing the right technology ecosystem to drive higher value from digital investments

What we do

We help our clients deliver better, more personalised customer experiences across all digital touch points, including both digital media and owned digital assets. 

We do this by enabling you to select and implement the best advertising, marketing, and data management technology. 

We do this by building marketing technology capability and expertise in your team. 

And we do this by bringing together your customer data – online and offline, from many different sources and in many different formats – to create a single customer view. 

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We do this because

We believe that the best advice on advertising and marketing technology can only come from experts who have worked in the sector. 

We believe that a breadth of knowledge and experience is vital if advertisers are to navigate the complexity of advertising technology. That’s why our team members have worked for technology platforms, publishers, data providers, brands, and agency trading desks. 

And we believe that it is possible for advertisers to avoid shiny object syndrome and  make investment decisions about technology that delivers real and tangible results. 

How we do it 

Our Tech practice operates in three, complementary service areas.

Business Areas


Understand the strategic value of marketing technology partners to make digital marketing work harder for you

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Platform Deployment

Identify and deploy the right marketing technology platforms

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Key People

Matt Girling profile photo

Matt Girling

Head of Europe, Tech , London

Matt has 20 years’ experience, working across many of the UK’s largest media owners and agencies. Before joining Ebiquity, he was head of media and data partnerships at Amnet, DentsuAegis’ trading desk, head of digital investments at Amplifi (the agency’s trading arm). He has also worked client-side, leading strategic partnerships for BBC Worldwide, and running ecommerce for AOL.

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Liely Bullock

Global Account Lead, Tech, London

Liely has an extensive background in international Adtech and Martech SaaS solutions. Prior to joining Ebiquity, she led the global enterprise business and product partnerships for Telefónica’s mobile data arm. She has also held key multi-market roles at mobile location data company Statiq, programmatic advertising business Collective, and omnichannel marketing platform Qwasi.

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Travis Lusk

Director of Ebiquity Tech, North America , New York

Travis is a self-proclaimed “ad tech nerd” with expertise in digital media measurement, addressable television, and media performance. As Director of Ebiquity Tech’s North American practice, he looks after the ad tech needs of global brands based in the region.