Capture and manage customer behaviour data to enhance customer experience
What we do
Capturing customer data and behaviour in the right way and for the right reasons can help drive strategic business decisions and build better experiences for your customers. This demands the right levels of planning and governance across multiple platforms, devices, and environments to generate high quality data. This is turn helps to enhance your customer experience today and for the future.
When we work with advertisers on tag management, we take a step back from the technical aspects and help you think first about your business objectives, asking: “What are you trying to capture, where, how, and why?” This enables us to deliver both immediate and incremental value over time.
The strategic approach has been the hallmark of our advice around tag management for more than ten years. Our knowledge and experience of vendors and solutions is second-to-none.
CEO, Digital Balance, Perth
Tim runs Ebiquity’s analytics business in Australia, Digital Balance. With a background in stockbroking and using analytics tools for market forecasting, he has rich experience developing and leading digital teams. He is the founder of Digital Balance, which Ebiquity acquired in 2017.