Understand the strategic value of marketing technology partners to make digital marketing work harder for you
What we do
Smart use of marketing technology is increasingly a source of competitive advantage. The number of available options can be overwhelming, making it challenging for even the most knowledgeable marketers to navigate the landscape successfully and choose the right technology for your needs.
Our team of experienced consultants – independent of technology vendors – works with you to assess the strategic value of your existing marketing technology solutions. We help you evaluate alternatives that deliver more impact for less, and enable you to rationalise and simplify your technology infrastructure. We do this across technology, data, and internal governance.
How we do it
Advertising Technology
Choose the right advertising technology to drive digital performance
Audience Data
Optimise audience data to reach and address customers where and when they respond best
Operational Governance
Put the right people, processes, and principles in place to make the most of advertising technology
Explore our other tech services
Key People
Matt Girling
Head of Europe, Tech , London
Matt has 20 years’ experience, working across many of the UK’s largest media owners and agencies. Before joining Ebiquity, he was head of media and data partnerships at Amnet, DentsuAegis’ trading desk, head of digital investments at Amplifi (the agency’s trading arm). He has also worked client-side, leading strategic partnerships for BBC Worldwide, and running ecommerce for AOL.
Dennis Heidman
Commercial Lead, Germany, Tech, Hamburg
Dennis Heidman's current role is the practice lead for Ebiquity's Tech division in Germany. Prior to this Dennis has over 19 years digital experience working in senior positions for big media agencies such as Mediacom, Vizeum, and MindShare. Dennis found his love for Tech at Masterplan Media where he was responsible in growing the digital division of the business.
Maya Arber
Director of UK Tech & Operations, London
Maya joined Ebiquity’s Media practice in 2014 to help lead Ebiquity’s UK digital measurement and consultancy. She was instrumental in enhancing the methodology for measuring programmatic activity and delivering Ebiquity’s independent Ad Verification service in the UK. Before joining Ebiquity, Maya spent six years at MEC working in digital strategy, planning, and buying roles.