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Ebiquity Report: 2021: Emerging perspectives in a post pandemic world
The more flexibility and agility any business can build into itself, the more it has opportunity to gain competitive advantage.
• At-a-glance: key perspectives on 2020/21 from leading advertisers
- Test-and-learn or tried-and-tested media in 2021?
- The growing importance of measurement and ROI
- Agency relationships and reviews
• Priorities for 2021
- Blended working
- Media choices, social movements
- Towards data maturity
- Having fun in new ways
• Key perspectives on 2020/21 from Ebiquity leaders