Download your copy of our viewpoint 
The art and science of agency selection

 

Media is less and less often about crafting a single message to be consumed by individuals, and more often a way of creating an environment for convening and supporting groups.

What it covers

 Transparency, governance, and accountability  

 Data, tools, and technology ownership  

 Single customer view

 Advertiser-agency remuneration models

 
 Organisational models and capabilities  

 Performance measurement against business objectives